Reaching & Rooted is a hands-on business consultancy, content marketing & publishing company.

Meet Cat

Cat Lopez, founder of Reaching & Rooted, is a master artisan with almost two decades of experience in the publishing and marketing space. She guides emerging authors and entrepreneurs to achieve their publishing and business process dreams using her distinct approach to publishing and marketing operations (re: “Process Publishing™.”) With a portfolio including over 40 published authors and spearheading multi-million dollar marketing campaigns for titans like Fidelity Investments, Coca-Cola, Neiman Marcus, and NVIDIA, she is more than qualified to help you.

Meet Naomi

Naomi Moscoe, our Partner at Reaching and Rooted Publishing, serves as the Lead Strategist. With a keen eye for innovative approaches and a passion for guiding authors toward success, Naomi is dedicated to shaping captivating narratives and helping stories reach their full potential. Her strategic prowess and unwavering commitment to the world of publishing make her an invaluable asset to both our team and the authors we champion.

Meet Cat

Cat Lopez, founder of Reaching & Rooted, is a master artisan in the publishing and marketing realm, guiding emerging authors and entrepreneurs to achieve their publishing and business process goals using her distinct approach to publishing and marketing operations (re: “Process Publishing™.”) With a portfolio that includes publishing 40+ debut authors and spearheading multi-million dollar marketing campaigns for titans like Fidelity Investments, Coca-Cola, Neiman Marcus, and NVIDIA, Cat's expertise spans almost two decades.

Meet Naomi

Naomi Moscoe, our Partner at Reaching and Rooted Publishing, serves as the Lead Strategist. With a keen eye for innovative approaches and a passion for guiding authors toward success, Naomi is dedicated to shaping captivating narratives and helping stories reach their full potential. Her strategic prowess and unwavering commitment to the world of publishing make her an invaluable asset to both our team and the authors we champion.

Partners Cat Lopez and Naomi Moscoe draw from a combined 40 years of experience in Operations, Client Success, HR, finance, marketing, creative direction, content creation, and leadership & management in both corporate and startup environments.

What We Do Best

Process Publishing™

Efficiently transform your expertise into a comprehensive book, complete with design, formatting, and editing services. We'll distribute your book to 40k+ retailers worldwide in print and/or ebook format, with full distribution management and royalty control. Additionally, receive all raw audio, video, and transcript assets for online sharing.

1 Hour Book

Efficiently produce a concise book or flyer from just 1 hour of meetings, offering flexibility for split sessions, complemented by 30 minutes of marketing and content operations assistance through our Audit, Optimize, and Scale plan, ideal for swiftly capturing your unique message and engaging your audience.

Coaching and Consulting

Consult with Operations & Marketing expert, Cat Lopez, for tailored strategies in just 90 minutes. Opt for a single session or split it into a 1-hour consultation and a 30-minute review. Plus, enjoy a 30-day GYB software trial with free setup or a follow-up session and a 90-day operations/marketing plan.