Authority Book Publishing
& Business Brand Transformation
Authority Book Publishing & Business Brand Transformation
Authority Book Publishing
& Business Brand Transformation
Strategy. Authority.
growth, LegacY.
We partner with purpose-driven educators, healers, and business owners to share powerful stories and build impactful, profitable businesses that bring positive change to people's lives.
Guided by our 4 Pillars of Change, we'll re-imagine strategy, clarify your message, build lasting authority, and create the systems you need to build your business into what it's meant to become.
If your purpose is to harness your knowledge, skills, and lived experience to create a legacy that makes a real impact, let's talk about how we can make it happen.
Strategy. Authority. growth, LegacY.
Build What Your Business
Was Meant to Become
We partner with purpose-driven educators, healers, and business owners to share powerful stories and build impactful, profitable businesses that bring positive change to people's lives.
Guided by our 4 Pillars of Change, we'll re-imagine strategy, clarify your message, build lasting authority, and create the systems you need to build your business into what it's meant to become.
If your purpose is to harness your knowledge, skills, and lived experience to create a legacy that makes a real impact, let's talk about how we can make it happen.
Our holistic approach isn't a philosophy—it's a methodology.
Real growth and transformation doesn't happen in silos.
We help build sustainable, profitable, true-to-vision businesses that contribute positively to the world.
Our holistic approach isn't a philosophy—it's a methodology.
Real growth and transformation doesn't happen in silos.
We help build sustainable, profitable, true-to-vision businesses that contribute positively to the world.
4 Pillars Of Change
Strategy
Marketing & Offer Development
We'll clarify your message, define positioning, custom craft a marketing strategy, and help develop offers that will transform how you serve and connect with your audience. Impactfully, meaningfully, and authentically.
Authority
Publishing
with Purpose
Our holistic publishing services are designed to produce beautiful, true-to-vision books that become cornerstones of long-term personal and business growth and create new opportunities far beyond the bookshelf.
Growth
Systems &
Operations
Our hardcore operators will audit your business to identify bottlenecks & missing pieces and build the systems, processes, and internal structure you need to run an organized, efficient, and scalable business without being chained to the wheel.
Legacy
Business
Transformation
Whether you're feeling stuck, outgrowing how you're doing things right now, or ready to take your business to the next level, we'll help determine what needs to be done, develop a strategy, and create a clear, executable plan to transform vision to reality.
4 Pillars Of Change
Strategy
Marketing & Offer Development
We'll clarify your message, define positioning, custom craft a marketing strategy, and help develop offers that will transform how you serve and connect with your audience. Impactfully, meaningfully, and authentically.
Authority
Publishing
with Purpose
Our holistic publishing services are designed to produce beautiful, true-to-vision books that become cornerstones of long-term personal and business growth and create new opportunities far beyond the bookshelf.
Growth
Systems &
Operations
Our hardcore operators will audit your business to identify bottlenecks & missing pieces and build the systems, processes, and internal structure you need to run an organized, efficient, and scalable business without being chained to the wheel.
Legacy
Business
Transformation
Whether you're feeling stuck, outgrowing how you're doing things right now, or ready to take your business to the next level, we'll help determine what needs to be done, develop a strategy, and create a clear, executable plan to transform vision to reality.
This Isn't Just Your Business- It's Your Calling
But all your knowledge, passion, and commitment to transforming lives can’t achieve maximum impact without expanding your reach and growing your business to its fullest potential.
The Struggle is Real.
Growing a Purpose-led business requires intentionality every step of the way—especially for smaller teams and solo-preneurs.
You need efficient, strategically built systems & processes to stay off the hamster wheel and maintain a steady forward trajectory.
Marketing in niche spaces requires establishing authority, education (and sometimes, overcoming stigma), and differentiating yourself, your approach, and your modality from the
crowd.
And you have to do all of this ethically and authentically. (If you don't consider this an absolute imperative, you can stop reading here. We aren't a good fit for each other.)
This is what we do. Let's talk and see how we can help build your business into what it was meant to become.
This Isn't Just
Your Business:
It's Your Calling.
But all your knowledge, passion, and commitment to transforming lives can’t achieve maximum impact without expanding your reach and growing your business to its fullest potential.
The Struggle is Real.
Growing a Purpose-led business requires intentionality every step of the way—especially for smaller teams and solo-preneurs.
You need efficient, strategically built systems & processes to stay off the hamster wheel and maintain a steady forward trajectory.
Marketing in niche spaces requires establishing authority, education (and sometimes, overcoming stigma), and differentiating yourself, your approach, and your modality from the
crowd.
And you have to do all of this ethically and authentically. (If you don't consider this an absolute imperative, you can stop reading here. We aren't a good fit for each other.)
This is what we do. Let's talk and see how we can help build your business into what it was meant to become.
Keep Reaching—Stay Rooted
Our name is our mandate.
Continually reaching for a better world, greater impact, the best in ourselves and what we can be, while always remaining rooted: In our values, our purpose, and hard-won lessons learned along the way.
Keep Reaching—Stay Rooted
Our name is our mandate.
Continually reaching for a better world, greater impact, the best in ourselves and what we can be, while always remaining rooted: In our values, our purpose, and hard-won lessons learned along the way.
— Who We've Helped —
educators
Mental health Providers
Heart-Led Founders
Non-fiction authors
Fiction & Memoir Writers
Wellness practitioners
coaches & consultants
Non-Profits (501 (3)(c)s)
health & Fitness coaches
Course creators
Researchers & academics
Community Organizations
Who We've Helped
educators
Mental health Providers
Heart-Led Founders
Non-fiction authors
Fiction & Memoir Writers
Wellness practitioners
coaches & consultants
Non-Profits (501 (3)(c)s)
health & Fitness coaches
Course creators
Researchers & academics
Community Organizations
— About The Founders —
Professional Soulmates With A Powerful Mandate
Corporate finance escapee & publishing queen Cat Lopez and veteran marketer & startup integrator Naomi Moscoe met in 2021 and immediately bonded as female COOs in the bro-dominated digital startup space.
They quickly discovered they shared more than a love of writing, complementary neuro-divergencies, and irreverent (and occasionally adolescent) humour. They also shared a vision—to live authentically, with integrity, and to leverage their full breadth of skills and experience to build a business that contributes positively to the world.
Reaching & Rooted was founded on that vision: Publishing, for the unequalled power of books to bring wisdom, hope, and positive change to people's lives, and Purpose-led business transformation, to support the exponential impact of ethical, heart-led entrepreneurs on individuals and the marketplace.
About The Founders
Professional Soulmates
With A Powerful Mandate
Corporate finance escapee & publishing queen Cat Lopez and veteran marketer & startup integrator Naomi Moscoe met in 2021 and immediately bonded as female COOs in the bro-dominated digital startup space.
They quickly discovered they shared more than a love of writing, complementary neuro-divergencies, and irreverent (and occasionally adolescent) humour. They also shared a vision—to live authentically, with integrity, and to leverage their full breadth of skills and experience to build a business that contributes positively to the world.
Reaching & Rooted was founded on that vision: Publishing, for the unequalled power of books to bring wisdom, hope, and positive change to people's lives, and Purpose-led business transformation, to support the exponential impact of ethical, heart-led entrepreneurs on individuals and the marketplace.
what Our Clients say
"Essential to My Business"
"Reaching & Rooted has been excellent to work with. They helped create the next steps [to expand my business]. Working with Cat [Lopez] and the [R&R] team has been essential to my health coaching business."
- Roger Princeau, HealthSpan Quest
"Can't Recommend
Them Enough"
They did a extraordinary job, they did it on time, they did it on budget, and they went the extra mile... I can't recommend them enough. If you’re looking for an exceptional team to partner with, Reaching & Rooted is the perfect choice.
- AmyK Hutchens, Communication Coach & International Speaker
"Game Changing"
"This is the first time this information has been pulled out of me, that's been game changing. I 've never shared my process before, I never shared my 'Why', I've never had it pulled out of me...it is a different ballgame with this extraction."
- Coach Latasha Brooks, A&B
Creative Events
— what Our Clients say —
"Essential to My Business"
"Reaching & Rooted has been excellent to work with. They helped create the next steps [to expand my business]. Working with Cat [Lopez] and the [R&R] team has been essential to my health coaching business."
- Roger Princeau, HealthSpan Quest
"Can't Recommend
Them Enough"
They did a extraordinary job, they did it on time, they did it on budget, and they went the extra mile... I can't recommend them enough. If you’re looking for an exceptional team to partner with, Reaching & Rooted is the perfect choice.
- AmyK Hutchens, Communication Coach & International Speaker
"Game Changing"
"This is the first time this information has been pulled out of me, that's been game changing. I 've never shared my process before, I never shared my 'Why', I've never had it pulled out of me...it is a different ballgame with this extraction."
- Coach Latasha Brooks, A&B
Creative Events
Featured Titles
We publish founders, educators, healers, and storytellers who share our mission: To harness our knowledge, skills, and experience to bring positive change to people's lives.
Featured Titles
We publish founders, educators, healers, and storytellers who share our mission:
To harness our knowledge, skills, and experience to bring positive change to people's lives.
Pursue Your Spark
by Heike Yates
"This isn’t another self-help book telling you to do more, try harder, or “just think positive.” It’s a bold midlife reset for the woman ready to stop spinning her wheels and live on her terms." - Heike Yates, author of Pursue Your Spark
SPARK is a simple, powerful framework to create lasting change and a life that reflects your values.
Get clarity on what’s keeping you stuck and how to break free and the mindset and tools to stop overthinking, start trusting yourself again, and gain the confidence to speak up, set boundaries, and say no without guilt.
Mindfulness Brings Clarity
by Megan McKernan, LCSW-C
"This book is a culmination of years of lived experience, both personally and professionally. I’ve always felt it was my destiny to go into mental health and provide a safe space for others that I didn’t have myself." - Megan McKernan, author of Mindfulness Brings Clarity
Learn how mindfulness can bring you clarity and relief and help you overcome low self-worth, anxiety, and the weight of feeling judged.
This powerful book includes therapy techniques, guided meditations, and so much more.
Pursue Your Spark
by Heike Yates
"This isn’t another self-help book telling you to do more, try harder, or “just think positive.” It’s a bold midlife reset for the woman ready to stop spinning her wheels and live on her terms."
- Heike Yates, author of Pursue Your Spark
SPARK is a simple, powerful framework to create lasting change and a life that reflects your values.
Get clarity on what’s keeping you stuck and how to break free and the mindset and tools to stop overthinking, start trusting yourself again, and gain the confidence to speak up, set boundaries, and say no without guilt.
Mindfulness Brings Clarity
by Megan McKernan, LCSW-C
"This book is a culmination of years of lived experience, both personally and professionally. I’ve always felt it was my destiny to go into mental health and provide a safe space for others that I didn’t have myself."
- Megan McKernan, author of Mindfulness Brings Clarity
Learn how mindfulness can bring you clarity and relief and help you overcome low self-worth, anxiety, and the weight of feeling judged.
This powerful book includes therapy techniques, guided meditations, and so much more.
Copyright 2026. Reaching & Rooted. All Rights Reserved.