Authority Book Publishing

& Business Brand Transformation

Authority Book Publishing & Business Brand Transformation

About

Reaching & Rooted is a Publishing and Consulting company dedicated to helping educators, healers, and founders tell their story, unleash their knowledge, and grow their business while helping as many people as possible.

Through an intimate 4+ decade-understanding of voice, copy, positioning, marketing, creative direction, publishing, and the founder journey itself, R&R helps heart-led authors and business owners transform and bring their visions to life sustainably, authentically, and with integrity.

Our core philosophy as a business is the Win-Win-Win. The point is for everyone to win: Our clients, the people our clients serve, and our company. We aren't afraid to admit we want to grow and succeed any more than you, or anyone, should be. Success in business can absolutely be achieved ethically while contributing positively to the world.

We bring this same philosophy and the full weight of our combined knowledge, skills, and experience in publishing, marketing, operations, and business development to achieving our clients' and authors' goals for their books, brands, and businesses.

Reaching & Rooted is a Publishing and Consulting company dedicated to helping educators, healers, and founders tell their story, unleash their knowledge, and grow their business while helping as many people as possible.

Through an intimate 4+ decade-understanding of voice, copy, positioning, marketing, creative direction, publishing, and the founder journey itself, R&R helps heart-led authors and business owners transform and bring their visions to life sustainably, authentically, and with integrity.

Our core philosophy as a business is the Win-Win-Win. The point is for everyone to win: Our clients, the people our clients serve, and our company. We aren't afraid to admit we want to grow and succeed any more than you, or anyone, should be. Success in business can absolutely be achieved ethically while contributing positively to the world.

We bring this same philosophy and the full weight of our combined knowledge, skills, and experience in publishing, marketing, operations, and business development to achieving our clients' and authors' goals for their books, brands, and businesses.

About the founders

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Cat Lopez, Co-Founder & CEO

Cat Lopez is a publisher, brand strategist, marketer, writer, creative, and poet working at the intersection of art and enterprise.

Before entrepreneurship, Cat spent more than a decade in corporate marketing, communications, storytelling, and strategy. She served organizations including Fidelity Investments, Capital One, Levi Strauss, and NVIDIA before jumping ship to free-fell into the world of publishing.

Fascinated by the world of words that saved her life as a kid (and an adult), Cat is truly obsessed with the study and practice of enhancing her body, mind, and spirit regimen. This is a practice in life and in business with the books she publishes. Her current cocktail of modalities includes daily meditation, mantras, and hot yoga in the midst of the Texas heat.

When she’s not publishing, powerlifting, or biking through the streets of Fort Worth on her Cruiser, she loves to sit down with her wife and their fur fam of 4 for sushi and '90s anime, or laying down tracks on her menagerie of instruments—most notably electronic drums and campfire guitars that look like the sunset.

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Naomi Moscoe, Co-Founder & CMO

Naomi Moscoe is a Renaissance woman whose curious mind and undiagnosed ADHD led her on a winding professional journey through marketing, operations, high-ticket sales, publishing, client success, and leadership/ team management in a range of industries.

A 20-year veteran of the digital startup space, Naomi has ridden shotgun for new and established founders as an advisor, strategist, and integrator, She's coached hundreds of entrepreneurs over the years and helped dozens of businesses identify & overcome their bottlenecks and develop resources and strategies for healthy, sustainable growth and long-term profitability.

In 2023, by the grace of remote work, Naomi and her husband took everyone by surprise, including themselves, and abandoned city living for a hundred-year-old Craftsman on a tree-studded patch of riverfront paradise.

When she's not working or writing for pleasure, she’s enjoying the peace and beauty of rural life and wondering what took her so long to leave the city.

2-acre tree-studded slice of riverfront in the country.

About the founders

Image

Cat Lopez, Co-Founder & CEO

Cat Lopez is a publisher, brand strategist, marketer, writer, creative, and poet working at the intersection of art and enterprise.

Before entrepreneurship, Cat spent more than a decade in corporate marketing, communications, storytelling, and strategy. She served organizations including Fidelity Investments, Capital One, Levi Strauss, and NVIDIA before jumping ship to free-fell into the world of publishing.

Fascinated by the world of words that saved her life as a kid (and an adult), Cat is truly obsessed with the study and practice of enhancing her body, mind, and spirit regimen. This is a practice in life and in business with the books she publishes. Her current cocktail of modalities includes daily meditation, mantras, and hot yoga in the midst of the Texas heat.

When she’s not publishing, powerlifting, or biking through the streets of Fort Worth on her Cruiser, she loves to sit down with her wife and their fur fam of 4 for sushi and '90s anime, or laying down tracks on her menagerie of instruments—most notably electronic drums and campfire guitars that look like the sunset.

Image

Naomi Moscoe, Co-Founder & CMO

Naomi Moscoe is a Renaissance woman whose curious mind and undiagnosed ADHD led her on a winding professional journey through marketing, operations, high-ticket sales, publishing, client success, and leadership/ team management in a range of industries.

A few years in corporate early on was enough to prove Naomi wasn't cut out for office politics, timed coffee breaks, and staying in her lane. Surrounded by entrepreneurs all her life, she gravitated naturally to the small business and startup space. A 20-year veteran now, she has ridden shotgun for new and established founders as an advisor, strategist, and integrator, and served as COO for Agency Lab, an 8-figure online program that served over 800 entrepreneurs worldwide, before finally, some might say inevitably, becoming an entrepreneur in her own right.

Naomi is a reader, a writer, and a music lover who has seen more live shows than she can remember. Literally. She has 3 grown kids whom she definitely, in no way replaced with a dog and two cats who somehow give her equal amounts of attitude as their human siblings.

In 2023, by the grace of remote and hybrid work, Naomi and her husband surprised everyone, including themselves, by abandoning city life for a century-old Craftsman on a tree-studded patch of riverfront paradise. She spends most of her time at home, working, writing, cooking, and gazing adoringly out her windows.

The Reaching & Rooted Team

Our greatest assets are the talented, professional, and eminently likeable people who make the magic happen. Our dedicated team is living proof of just how productive, high performaning, and close-knit a remote team across 3 continents, 5 countries, and 6 time zones can be.

Katarina Djurickovic

Operations Manager

🌍 Paphos, Cyprus

Princess De Castro

Sales Admin

🌎Bulacan, Philippines

Maia Moscoe

Socials & Graphic Design

🌎Toronto, Canada

Daphne Ellis

Manuscript Developer & Editor

🌍 Jamaica

Sheena Wilson

Editor & Publishing Consultant

🌎BC, Canada

Audivita Studios

Audiobook Partners

🌎New Mexico, USA

The Reaching & Rooted Team

Our greatest assets are the talented, professional, and eminently likeable people who make the magic happen. Our dedicated team is living proof of just how productive, high performaning, and close-knit a remote team across 3 continents, 5 countries, and 6 time zones can be.

Katarina Djurickovic

Operations Manager

🌍 Paphos, Cyprus

Princess De Castro

Sales Admin

🌎Bulacan, Philippines

Maia Moscoe

Socials & Graphic Design

🌎Toronto, Canada

Daphne Ellis

Manuscript Developer & Editor

🌍 Jamaica

Sheena Wilson

Editor & Publishing Consultant

🌎BC, Canada

Audivita Studios

Audiobook Partners

🌎New Mexico, USA